Virtual Faith

Virtual Faith is an installation for the exhibition “The way things go”, curated by Paula García Masedo in Galería Monoambiente, Buenos Aires.

The rise of Youtube led to a growing trend of sharing different kind of techniques and experiences through video-tutorials. Online platforms allowed free exchange of DIY knowledge, which could be measured by counting the number of views of any uploaded video. Following this logic, if a tutorial shows how to make a Khalessi type braid, some viewers will probably reproduce this kind of hairstyle on themselves. It can therefore be assumed that a great number of views of any video-tutorial will actually be materialized at the other side of the screen, turning Youtube’s view counter into a sort of production meter: over a million Borsch-soups cooked, more than 2 million sq meters of wooden deck built, more than 800 thousand of Narutos drawn, etc. But what happens if we introduce modifications in a video tutorial? Do viewers trust tutorials up to the end? Virtual Faith proposes to alter digital instructions through the manipulation of a series of videos of a trustworthy tutorial account of a well known construction material brand. By introducing variations in the construction techniques, the final object gets distorted, focusing on the process and ultimately on the system, rather than on the result. Virtual faith is an attempt to establish a viral construction system, which reflects the path of the information and the effect of hyperconnection on our learning processes. READ MORE

Virtual Fatih is a project by Taller de Casquería (E. Fuertes, R. Martínez, A. Molins, J. Sobejan, L. Pérez) developed in 2015, curated by Paula García Masedo. This project was carried out with the support of Sodimac Homecenter. Caniche editorial edited a book related to the exhibition designed by Paula García Masedo and Andrea Gonzalez.